Building organic channels, zero-to-one.

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Wins in search should drive wins for the business.

I help early-stage brands build out their organic channel to achieve those wins.

I find keywords and topics aligned to your product and customer's searches, and work with your team to execute on content that not only ranks but resonates, grows the brand, and captures demand.

Core Offering

A 6-month partnership in a player-coach role to strategize + execute on connecting brand to channel, getting SEO and content off the ground and on the board, and driving meaningful outcomes aligned with your goals.

01. Deep Research

Understand your product, ICPs, go-to-market, competitors, and the search landscape of your category so I can figure out how your brand can win.  

02. Quicks Wins & Foundational SEO

Low-lift optimizations to the site and existing content that can square away the foundation and get early points on the board.

03. Alignment

Back business insights into keyword research that's aligned to product and ICPs, their journey, and can both educate and capture demand

04. Keyword Opportunities

Present your might high-value keyword opportunities, what new content or content updates are needed to rank for them, and estimated ROI of each.

05. Content Briefs and Production

Detailed content briefs for each opportunity that leave no stone unturned and let your writers pick-up-and-go, followed by 1:1 guidance from first draft to publishing.

06. Optimizations, Reporting, and attribution

Ongoing optimizations to the site and content to help improve rankings and engagement, plus detailed progress reports and attribution reporting.

“I’ve never worked with anyone as passionate, dedicated, and knowledgeable in their area of expertise than Nate. He and his team pushed me and my team to think more strategically about our SEO needs, creating and executing a plan that would have been impossible without him.”

Matthew Kobach

CMO - Northbeam

"Nate thinks critically about SEO and takes the time to explain nuances so we can make better decisions around content. Within a quarter, we already had hundreds of targeted pages starting to rank for key terms that matter for the brand. Now we have the foundation to continue to grow even more."

Joe Anderson

Co-founder - MightyScout

“Nate and his team have been instrumental in all things SEO. From helping us build an SEO program for long-term success to the granular technical details of implementation, they have been instrumental at every step along the way.”

Dean Shapero

Founder - FlyTech

“Engine continues to be a reliable partner in SEO for all my B2B SaaS clients. They approach projects with a fully-integrated strategy and take the time to understand even the most complex SaaS products, customer pain points, and business goals — then turning that understanding into a winning plan that addresses SEO and content.”

Supal Desai

Founder & Growth Marketer

Additional services

general consulting

One-time or ongoing consulting to help guide you through questions and situations that relate to SEO, content, and organic search.

Keyword research and forecasting

I'll identify your most high-value keyword opportunities, mapped to the buyers journey, and forecast the ROI of those opportunities.

Analytics setup and Auditing

If you're struggling to set up GA4, Google Tag Manager, have issues that need to be resolved, or want things double-checked, I can help.

Heat mapping / session tracking

I can set up Hotjar to help you monitor user behavior, and identify/report on improvements that can increase engagement and conversions.

Case study

Vectara achieved a 900% increase in organic traffic, top rankings for high-value keywords, a 566% increase in organic-assisted conversions, and used content to help establish themselves as leading experts in generative AI.

Read how


Engine is a small SEO and content consultancy led by Nate Saienni, specializing in organic growth for early-stage B2B brands.

Nate's strategy-first, tactics-second approach lays out a clear roadmap to success so he and teams can efficiently execute on the high-impact steps it'll take to win. His commitment to prioritizing the brand and its customers, while focusing on what's actually going to move the needle, fuels Engine to deliver SEO and content that drive meaningful growth for a brand. And the player-coach role he adopts during engagements lets him embed with teams to align the brand's overall goals with the ground-level actions, while staying agile and moving with a purpose.

Nate lives in Philadelphia with his cat, Rome.


Ready to win at search? 

If you're interested in building out search or want to learn more, feel free to reach out.

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